Tuesday 9th July 2024
    Difficulty: Hard

    Small changes, big results (Quiz #599)

    Photo by <a href="https://unsplash.com/@sarahshull?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Sarah Shull</a>
    Photo by Sarah Shull (Unsplash)

    1. What change did the New York Times make to its title on the front page in 1961, saving them $600 a year?

    2. What change did American Airlines make in 1987, saving $40,000 a year?

    3. In the 1950s, what four word piece of advice was given to Colgate to help them increase sales by 40%?

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